CRM

Top 10 Best Customer Relationship Management Software or CRM Systems in 2025

Locate the best ten CRM software providers and solutions by 2025.. They will improve your operations, customer relationships, and sales. These CRM tools have great features and flexible pricing. They suit businesses of all sizes. Explore our expert reviews to find the perfect solution for your 2025 success!

What is CRM, and how can it boost your organization?

Customer Connection Management (CCM) systems are necessary tools. They help businesses manage and grow customer relationships. This software lets companies collect and store contact information. It creates profiles, tracks interactions, and boosts engagement.

Benefits of Using CRM Software

CRM tools offer valuable insights into every step of the customer journey. Managers can track progress, track sales, and generate reports. This will help find new sales opportunities. Many CRM platforms also include features like:

Marketing Automation: Run targeted email campaigns with ease and supervise contacts with precision.

Third-Party Integrations: Connect with popular tools, like email and social media. Also, connect with e-commerce platforms.

Data Management: Organize customer information in one secure location.

Why Choosing the Right CRM Matters.

Many CRM software options exist. Finding the best one can be exciting. A good CRM can boost sales, streamline processes, and raise customer satisfaction.

Check the list below. It has top-rated CRM tools. They are easy to use, efficient, and designed to meet your business needs. Start building stronger customer relationships and driving sales growth today!

Top Rated 10 Best CRM Software and Systems

  • Monday Sales CRM – Best for its customizability
  • Pipedrive – Best CRM Software
  • HubSpot – Best for startups and small businesses.
  • Salesforce – Best for its customer service and relationship tools.
  • HoneyBook – Best for freelancers and solo entrepreneurs
  • ClickUp – Best for its integrated CRM and project management.
  • Keap – Best for its cloud-based
    • platform
    • NetSuite – Best for enterprises.
    • PipelineDeals – Best for small businesses
    for its reporting and analytics capabilities
  • Capsule – Best for users seeking a simple solution.
Pipedrive -All-purpose CRM to support businesses
2,427 reviews by
HubSpot Free CRM – For Growing Businesses
824 reviews by

Salesforce – Comprehensive CRM for Business Growth

489 reviews by
Keap – Sales and Marketing CRM
476 reviews by
A Little-known secret of getting your Honeybook CRM plan for $34 per Month
347 reviews by
ClickUp CRM – For Project Management Solution
300 reviews by
PipelineDeals – Top CRM for Small Businesses
73 reviews by
Capsule CRM – Solution for Basic Business Needs
44 reviews by
NetSuite – CRM for Enterprises
29 reviews by

Top 10 Best CRM Software in 2025 for Business

1

Monday Sales CRM – Game Changer for Managing Sales and Contacts

Monday Sales CRM is a product of monday.com. It combines project management with strong CRM features. It is a powerful platform for managing your team, tasks, and sales processes. It offers tools to streamline operations and boost growth. This is for both startups and established businesses.

Monday Sales CRM
Monday Sales CRM

Best for: Project management

Price: From $9 per month

Free trial: 14-day trial

Key Features of Monday Sales CRM

  • Free Forever Plan: Ideal for small teams, it includes two seats, up to 1,000 contacts, and web forms for lead capture.
  • Customizable Sales Pipelines: Create unlimited custom pipelines and dashboards for your sales process.
  • Contact and Account Management: Store unlimited contacts. Manage accounts. Merge duplicates with minimal effort.
  • Centralized Communication: Track all customer interactions in one place for better team collaboration.
  • Automation Without Code: Automate repetitive sales tasks, like lead assignments and follow-ups. It will save time.
  • Data Insights: Use sales forecasts, reports, and activity tracking to improve your strategies.
  • App Integrations: Connect with email and productivity tools for a seamless workflow.

Pros and Cons

Customer Support

Monday Sales CRM offers 24/7 support via its help center. Resources include learning guides, forums, and email support via a form. One problem is the need for live chat. It may be a drawback for users seeking immediate solutions.

Is Monday Sales CRM right for you?

Consider Monday Sales CRM. It has great sales features and customization. It has a learning curve. But it can tailor pipelines, centralize communication, and automate workflows. So it’s a great choice for businesses wanting to boost their sales operations.

Start with the free plan or the 14-day trial. See if Monday Sales CRM fits your needs and improves your sales management!

2

Sales teams prefer Pipedrive for their Customer Relationship Management (CRM).

There have been many awards given to Pipedrive, which is a CRM software. Sales teams designed it for their use. It helps businesses manage their sales processes with skill and precision. Pipedrive caters to startups, Small to Medium Businesses (SMBs) as well as large enterprises. This cost-effective application is packed with numerous effective capabilities that facilitate improved sales and customer management..

Key Features of Pipedrive

  • Comprehensive CRM Tools: Use advanced CRM tools to manage customer relationships. They simplify the process.
  • Sales and Email Marketing: Track leads, launch email campaigns, and watch web visitors.
  • Automation of workflows: Save time by making repetitive tasks happen without human intervention and increasing efficiency.
  • Key information and analysis is available: Use these insights to upgrade strategies to get more sales.
  • Mobile App: Stay connected and serve customers on the go.
  • Extensive Marketplace: Access over 350 apps and integrations to streamline business operations.
  • Activity-Based Selling: Focus on tasks that drive deals and sales.

Pros and Cons

Why do businesses prefer Pipedrive?

It is pocket-friendly and cost-effective as you can save 17% off annual plans. Its 14-day free trial comes with complete access rights.Businesses can explore plans without a credit card.

Pipedrive’s lower-tier plans have feature usage limits. Higher plans remove these limits. They make Pipedrive scalable for growing businesses.

Exceptional Customer Support

Pipedrive offers round-the-clock help via phone, email, or live chat.sunrise,, and customers can also visit FAQs, find blogs,and access other resources. They help them get started and resolve issues with a focus on effectiveness.

Pipedrive goes beyond mere CRM and is actually the business operation, customer support and revenue improvement tool. Therefore, for expanding businesses, Pipedrive is a worthwhile asset. Its platform is easy to use. It has many features and great customer support. You can start your zero-cost probation today and you will experience how much Pipedrive may change your own transactions.

3

Free CRM from HubSpot is…

Free CRM from HubSpot is absolutely perfect for those who are entrepreneurs or own small companies. It helps manage contacts and boost sales. It can handle 1 million contacts. It has all the tools to simplify your sales and customer relationships.

HubSpot Free CRM features

  • Contact Management: Store and manage up to 1 million contacts.
  • Mobile CRM App: Stay connected on the go. Contact leads, make video calls, and message customers via email or live chat.
  • Business Card Scanning: Scan physical cards into digital contacts.
  • Sales Activity Tracking: Check a custom dashboard for real-time sales and pipeline data.
  • Email and Call Integration: Send personalized emails and make calls from the CRM. Get alerts when leads open your emails.
  • Task Automation: Automate emails, lead generation, ads, and task assignments to save time.
  • Reporting: Get reports on team performance and sales activity to optimize.
  • App Integrations: Connect with over 1,160 apps to get more done.

Pros and Cons

The HubSpot free version is feature-packed. But businesses may need to upgrade to paid plans for advanced features. These include reporting, automation, and dedicated support.

HubSpot Free CRM is an expansive and scalable Customer Relationship Management software for any sized business. It is ideal for startups or those wanting a cheap CRM tool.

Start with HubSpot Free CRM today and see how it can simplify, engage, and grow your business!

4

Salesforce Customer 360 is an extensive strategy for growing your business using a customer relationship management system.

Rather than being just a CRM tool, Salesforce’s customer 360 is a group of tools. These facilitate marketing, sales, commerce and customer service activities. It has various features and extensive customization options. Salesforce helps companies with its features. It smooths operations, boosts teamwork, and enhances customer experiences.

Key Features of Salesforce Customer 360

  • Manage Contacts: View activity histories. Track key contacts. Merge communications in one place.
  • Integrations for Efficiency: Connect with Outlook, Google Workspace, and Slack for seamless collaboration.
  • Workflow Automation: Use Lightning Flow Automation to design and optimize processes without coding.
  • AI-Powered Insights: Get actionable, real-time insights from Salesforce’s analytics tools.
  • Sales Pipeline Management: Visualize and manage the sales pipeline. It helps teams close deals with speed and effectiveness.
  • Mobile App: Work on the go with the Salesforce mobile app, ensuring you never miss an opportunity.

Pros and Cons

Customer Support

Salesforce provides support via its Learning page. It has blogs, success centers, digital resources, and community events. Live chat is unavailable. Users can find help in expert-led discussions and self-help resources.

Who Is Salesforce Customer 360 Meant For?

For businesses, Salesforce Customer 360 is a great CRM. There are robust marketing, sales and customer service tools in it that grow as our business grows. Whether running a small business or a large enterprise, its features can help you. They can streamline workflows and drive growth.

Start with the basic plan. It will let you explore its features. Upgrade as your business grows to unlock advanced features. Do you want to swap out your customer relationship management system for Salesforce?

5

HoneyBook – It is a highly integrated system that is aimed at easing the process of accounting for freelancers and small business owners.

HoneyBook is a flexible CRM. It simplifies client management for freelancers and small businesses. Its inbuilt workflow streamlines everything from lead tracking to invoicing and payments. Making it a go-to solution for professionals seeking an easy-to-use and efficient platform.

Key Features of HoneyBook

  • Complete Client Management: Track leads, chat, and manage projects in one app.
  • Invoicing and Payments: Use the platform to send invoices and accept payments.
  • Automation and Integrations: Automate tasks. Connect to tools, including email, calendar apps, and Zoom.
  • Unlimited Team Members: Collaborate with your team under one subscription.
  • Free Migration and Setup: Get help with data transfer and setup.
  • User-User-centricInterface: Its intuitive design helps first-time CRM users. They can start with ease.

Pros and Cons

Why HoneyBook Stands Out?

  • HoneyBook is excellent for freelancers as well as tiny commercial enterprises. The company tailors its tools to smaller operations. It provides simplicity without sacrificing functionality.
  • Comprehensive Support: Get live chat with experts, a knowledge base, and weekly webinars.
  • Low Technical Barrier: Easy setup and migration make it accessible to CRM newbies.

Who Should Use HoneyBook?

HoneyBook is designed with freelancers and small business owners in mind. It incorporates everything you need right from managing leads, payments, up to projects. Its simplicity, low cost, and easy interface make it perfect for CRM beginners.

Manage your business simplywith HoneyBook. Its workflows and client tools are top-notch. Try it today to see how it can transform your operations!

6

ClickUp CRM – For Project Management Solutions

ClickUp is a versatile platform that integrates CRM capabilities with project management functionalities. It suits organizations that enhance efficiency and teamwork.

Key Features of ClickUp

  • CRM Functionality: Oversee customer relationships, track leads, and manage sales pipelines.
  • Project Management Tools: Plan, organize, and execute projects with skill on one platform.
  • Team Collaboration: Unify teams across various departments to pursue common objectives.
  • Customization: Adapt workflows, dashboards, and processes to meet your business requirements.

Pros and Cons

Reasons to Consider ClickUp

ClickUp has features to boost marketing, sales, and support. They ensure all internal resources work together. It helps businesses engage prospects and convert them into repeat customers.

Who Can Enjoy ClickUp?

ClickUp suits organizations of all sizes, including startups, small businesses, and expanding enterprises. ClickUp has the features to keep you organized and successful. It works as a CRM, a project management tool, or both.

Use ClickUp today. It will optimize your resources, engage prospects, and grow your business!

7

Keap – Sales and Marketing CRM

Keap is a vast CRM. It combines sales and marketing tools. They help businesses save time and grow. It has many features, like lead management and automation. It also has payment integration. Keap aims to optimize workflows and boost customer engagement.

Key Features of Keap

  • Lead Management: No one provided input. Please provide the input text for rewriting. It must capture and track leads, organize contacts, and ensure a seamless follow-up.
  • Sales Automation: Save time with automated workflows for customer communication and follow-ups.
  • Communication Tools: Call, text, or email customers from their records. This enables quick, efficient interactions.
  • Payment Integration: Send invoices and accept payments without delay through the CRM system.
  • Customizable Dashboard: View reports and insights on one screen for better decision-making.
  • Landing Pages: Create many landing pages to capture and convert more leads.
  • Expert Support: Free contact migration handled by experts simplifies the transition process.

Pros and Cons

Keap Pricing

Keap’s plans start at a premium. The base price increases by $29 per user. It also rises for every 1,500 new contacts added to your plan. This may concern growing businesses.

Customer Support

Keap provides 24/7 chat support, but agents may delay responses when they are unavailable. Other resources include blogs, podcasts, and guides. U.S.-based phone support is available during business hours for help.

Who should use Keap?

Small and medium businesses require comprehensive products that can cater to all their business requirements. It should manage sales, marketing, and payments. Its automation tools and integrations make it a top choice for efficiency-focused businesses.

Use Keap today. It will smooth your workflows, engage customers, and grow your business!

8

NetSuite – CRM for Enterprises

NetSuite CRM is a product of Oracle. It is a robust platform for enterprises. They need a unified solution for customer management, transactions, sales, marketing, and analytics. It gives businesses a 360° view of customers. It also provides tools to drive efficiency and growth.

Key Features of NetSuite CRM

  • 360° Customer View: Know customer preferences, track interactions, and find pain points. Improve relationships.
  • Built-in reporting and analytics: Get real-time data on buyer engagement, sales, and leads.
  • Partner Relationship Management (PRM): Foster real-time information sharing with partners to strengthen collaboration.
  • Sales and Marketing Automation: Streamline processes, boost performance, and improve forecasts.
  • Sales Pipeline Analysis: Watch actual sales vs. projections to uncover new opportunities.
  • Native Integrations: Access built-in tools such as payment processors for a seamless workflow.
  • Update and manage sales, calendars, timesheets, and customer data from any device.

Pros and Cons

NetSuite CRM Pricing

NetSuite CRM uses a quote-based pricing model, including:

  • A setup fee
  • An annual license fee
  • A per-user fee
  • Costs for the core platform and optional modules.

This flexible pricing ensures that businesses only pay for what they need.

Customer Support

Support is available 24/5, Monday through Friday (8 AM to 5 PM). Other resources include webinars, data sheets, and in-depth blogs. They guide users of all experience levels. You will get only this time.

Who Should Use NetSuite CRM?

NetSuite CRM is an ideal solution for enterprises. Anyone who needs an all-in-one platform to manage customers, sales, and analytics can use it. Its advanced automation and analytics tools are perfect for businesses. They aim to improve customer engagement and optimize team performance.

Use NetSuite CRM to improve operations and efficiency. It will help you meet your sales and marketing goals!

9

PipelineDeals is a Customer Relationship

PipelineDeals is a Customer Relationship Management software created for small businesses with an easy interface configuration. It comes with numerous useful features to boost efficiency as well as escalate sales agreements. Its features provide a complete solution for managing your sales pipeline. They track performance and help you stay on top of tasks.

Key Features of PipelineDeals

  • Daily Reports and Updates: Access deal update pages for progress. Get real-time status updates and detailed analytics.
  • Pipeline Overview: The homepage shows all activities. It helps users watch high-profile and at-risk deals.
  • Performance Metrics: Create charts to compare team performance and find good deals.
  • Real-Time Notifications: Get alerts about urgent tasks. They suggest next steps to boost efficiency.
  • Automated Workflow: Automate task assignments and lead updates. Also, automate next steps. This will streamline operations and save time.
  • Flexibility and Customization: Adjust views and workflows to fit your growing business.

Pros and Cons

PipelineDeals Pricing Plans

PipelineDeals offers three packages at competitive prices.

  • Includes essential tools for small businesses, beginning with CRM solutions.
  • Develop: Adds automation and advanced features for growing businesses.
  • Grow: Designed for scaling businesses, offering enhanced customization and analytics.

Why Choose PipelineDeals?

PipelineDeals stands out for its design and insights. It helps small businesses, especially those focused on closing deals. Its next-step suggestions and real-time updates are perfect for teams. It seeks to boost productivity and manage their pipelines.

Who Should Use PipelineDeals?

PipelineDeals is ideal for small businesses and sales teams. It is an easy-to-use CRM. It has tools to watch, manage, and grow their sales pipeline.

Start using PipelineDeals today to simplify your sales process and drive business success!

10

Capsule CRM – Solution for Basic Business Needs

For small business and individual users, Capsule is an easy-to-use and efficient computer program that aids in the management of contacts, sales and marketing. It has basic features. But, its simplicity and low cost make it a good option for CRM beginners.

Capsule CRM – Solution for Basic Business Needs

Key Features of Capsule CRM

  • Free Version: Manage 250 contacts, 50 MB of storage, and 1,000 Zapier automations.
  • Sales Tools: Customize sales pipelines, track deals, and assign tasks to sales reps. Gain insights into sales conversion rates and lost opportunities.
  • Workflow Automation: Automate processes (in beta) to simplify managing your sales activities.
  • Team Collaboration: Improving team coordination can be achieved by sharing mailboxes and assigning tasks.
  • Mobile App: Through the Capsule application available on iOS and Android devices, work can be done on mobile platforms.

Pros and Cons

Plan Options

  • Free Plan: Best for individuals or small teams with limited CRM needs.
  • Contactually’s Professional, Teams and Enterprise plans have got enhanced characteristics that are perfect for growing businesses. They enable up to two hundred thousand contacts and forty gigabytes file storage space

Who Should Use Capsule?

Capsule integrates well with other tools so it’s easier to run a business. It’s more of a CRM for small companies that want a straightforward customer relations software to keep track of their leads and deals. It may lack advanced tools. But, its low cost and easy interface make it a good starting point.

Nowadays you can use Capsule CRM for keeping in touch with customers and enhancing company operation!

When determining the most appropriate CRM software to use for my company, should I bear in mind various classes?

CRM software comes in different types. Each is unique and meets specific business needs. The most popular types of CRM are operational, analytical, and collaborative. CRM software can improve customer relationships, drive up sales function as well as smooth out operations.

Analytical CRM

There are Analytical CRMs that scrutinize data about customers so as to demonstrate findings as well as point out patterns of behavior. It assists a company to make informed choices based on data therefore enhancing their relations.

  • Salesforce CRM is a popular analytical CRM. It has advanced analytics and reporting tools.

Collaborative CRM

Collaborative CRMs connect sales teams and other departments. Ensuring everyone has access to real-time customer data. This type of CRM offers better communication and informed decision-making across the organization.

  • Monday.com is a versatile tool. It combines CRM, sales, and project management tools for seamless collaboration.

Operational CRM

Operational CRMs aim to optimize the customer journey. They automate processes like marketing, lead management, and customer service. These tools help businesses improve efficiency and enhance customer relationships.

  • HubSpot CRM is a top operational CRM. It offers automation features for specific industries.

To choose the best CRM

for your business, follow these guidelines:

  • Analyze your needs. Could you be in need of information analysis, group participation or workflow mechanization?
  • Consider scalability: Choose a CRM solution that has the ability to expand as quickly as your business is growing.
  • Check features: Seek analytics, integrations, and automation that match your objectives.

It is essential to opt for the right CRM which helps manage customer relationships, enhance collaboration among team members and also boost business growth.

CRM software pricing is the focal point of the discussion. What to expect and how to save costs is explored in this regard.

First, CRN soft is at an average price of $10 for month, though it is more at times, like, $30 or even higher than this. Here are the factors that affect CRM pricing. Also, tips for reducing costs.

Factors Affecting CRM Costs

  1. Onboarding Fees: Some vendors charge setup or training fees. These can raise initial costs.
  2. Contact List Limits: Basic plans may limit contacts. You must pay to remove these limits.
  3. Customer Support Fees: Premium support options may cost extra. These include 24/7 chat and dedicated account managers.
  4. Advanced Features: Access to automation, analytics, or integrations often needs higher-tier plans.
  5. Implementation Costs: Some service providers have separate charges for implementation services. This includes data migration tasks.
  6. If the small user threshold exceeds your team size, you will pay for unused accounts.

Tips to Reduce CRM Expenses

  1. Choose Annual Plans: Annual billing is usually cheaper per user than monthly.
  2. Look for discounts: Use discounts, promos, or bundle deals to save.
  3. Select a Custom Package: Choose a plan tailored to your needs. It should focus on the essential tools and features.
  4. Compare vendors: Shop around for the best value for your needs.
  5. Use free trials: Test CRM software during free trials. Make sure it works for you before you sign up for a paid plan.

The value of a CRM can change a lot depending on what someone provides in terms of separate elements like support levels as well as functionality. Understanding the factors that drive costs and using strategies to determine it. You can make CRM pricing more affordable and save money.

Selecting the best CRM software

solution for your business can be complex in a market flooded with several options available in every price range. The process starts by listing down all prerequisites necessary to evaluate each vendor’s offering against them

Define Your Goals and Needs

Begin by defining the objectives that your business is going after:

  • Would you prefer to increase the number of potential customers you have, keep your current customers longer, or make your marketing process automatic?
  • Decide if you need scalable CRM software for growth. Or, if a simpler solution suits your small, static business.

Create a Features Wishlist

Find the specific tools and technologies your business requires.

  • Make a list of essential features, such as customer tracking, analytics, and automation.
  • Identify nice-to-have features that can enhance efficiency.
  • Use online reviews and referrals to narrow down your options.

Match CRM to Department Needs

Different departments have unique needs. Fixed area for what you need:

  • Sales Teams: Tools for tracking deals, customer interactions, and lead conversions.
  • Marketing Teams: Automation for email campaigns and analytics for measuring success.
  • Customer Support: Features to log interactions and manage customer queries.

Choose CRM software that supports the specific workflows of each department.

Evaluate Third-Party Integrations

Integrations extend CRM functionality:

  • Look for tools that can connect with the tools you already make use of, such as email platforms, project management tools, and Point-Of-Sale (POS) systems.
  • Consider adding social media channels for improved customer engagement.
  • Consider Cost and Budget

CRM pricing varies widely:

  • Compare costs based on essential features and potential add-ons.
  • Check if annual billing options or custom packages offer savings.
  • Assess Customer Support

Reliable customer support is crucial:

  • Look for providers offering 24/7 live chat, comprehensive training, and knowledge bases.
  • Ensure support is responsive to minimize downtime.

Key CRM Features to Look For

The best CRM solutions should include these essential features:

Customer and Lead Management

  • Store and organize customer details, interactions, and purchase histories.
  • Use searchable databases to access customer data quickly and improve service quality.
  • A guide leads through the sales funnel with tools for identifying and qualifying prospects.

Third-Party Integrations

  • Connect to email platforms, project management tools, or POS systems.
  • Integrate social media channels to boost engagement.

Automation

  • Automate workflows, including marketing campaigns and lead follow-ups.
  • Save time with tools that streamline data collection and sales processes.

Sales Management

  • Enable sales teams to update customer details, track interactions, and forecast sales.
  • Log calls and time spent on prospects to optimize sales efforts

Analytics and Reporting

  • Use advanced analytics for valuable insights into sales activity and customer behavior.
  • Generate reports to identify weaknesses, forecast revenue, and measure team performance.
  • Customize dashboards to visualize data and track key metrics.

Why CRM Software Is Essential for Your Business

It’s crucial for businesses of every size to have CRM software which helps them manage their most significant asset; customers. Here are some key benefits that a CRM system offers.

Improved Customer Relationships

CRM software stores detailed customer information, it enables personalized interactions and tailored solutions. This is how customer relationships are made stronger, loyalty is maintained, and retention rates increased. Tracking customer feedback, therefore, improves customer service in CRM systems.

Increased Sales and Revenue

CRM systems improve sales by gathering customer data automatically, responding automatically, and capturing leads across the sales funnel. Salespeople working together with other departments can also gain a better understanding of each customer, which ultimately leads to more closed deals. This software keeps track of orders as well as purchases that are useful for targeted marketing activities.

Advanced Reporting

CRM software analyzes customer data to generate insightful reports. These reports help businesses visualize operations, identify weaknesses, and pinpoint growth and revenue generation opportunities.

Manual and Automated Marketing Tools

Marketing teams benefit from CRM’s built-in tools for planning and executing campaigns. Automation features run these campaigns around the clock, generating leads and guiding them smoothly through sales. CRM software boosts your conversion rates by leveraging sales data and customer insights.

Streamlined Operations

CRM systems lower operational costs by executing repetitive tasks automatically and enabling employees to concentrate on more strategic operations. Besides, companies can now serve their clients from every corner of the globe using mobile CRM solutions because they enhance flexibility. The digital capabilities of CRM systems help make your business more agile and responsive.

How to Use APIs to Integrate CRM with Your Existing Systems

The most effective method for integrating CRM software into your current systems is by using Application Programming Interfaces (APIs) APIs basically act as intermediaries through which different software applications can communicate and exchange information smoothly.

Some CRM solutions like Pipedrive have an API marketplace that enables simple downloading and integration of various third-party tools inside it. Such APIs are used for things like email embedding, communication/comment system creation, video calling, accounting functions, LEAD generation among many others The flexibility offered by such applications allows you to tailor-make your customer relations management system according to the requirements of your company thus ensuring that there is a free flow of data from one tool to another

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